Specialist help with creative services for wireless companies

For companies in the hitech arena, specifically the wireless industry, it’s often difficult to find a design house or copywriter that fully understands the technical jargon and concepts of the business. They can easily spend too much time reworking communications material because the supplier simply doesn’t know the wireless business well enough to provide the right copy the first time round.

That’s where CFT Concepts can provide a focused solution. With over 15 years experience of the wireless industry at the highest level, working for companies like Texas Instruments, ETSI and Buzzinbees, CFT Concepts is familiar with the technical concepts and terminology that companies in the wireless industry use every day. We also have a broad knowledge of different product areas, from semiconductors to end technologies such as short distance communication protocols.

Combined with extensive experience in creative services that spans copy, layout and video, CFT Concepts can provide immediate, specialist communication support to any company in the wireless arena – whether it’s a startup or established industry leader.

With a creative consultant that understands the jargon of your wireless world, you can save valuable time and effort with your company communication projects and focus more on developing even better technology and growing your business.

Talk to someone who speaks your language – talk to us.

Consult CFT Concepts on your next company communication or marcom project, call us on +44 207 100 4599 or +33 493 12 16 93, or email info@cftconcepts.com


Need help managing your email campaigns?

Look no further – we can provide campaign design, creation, distribution and list management at highly competitive rates, so you can concentrate on other valuable tasks. You can tailor our service to meet your precise needs, either one-off or ongoing: from a single email to multiple campaigns and a growing list of subscribers. We’ll manage your list for you, keeping track of unsubscribes and allowing new members to join via a customised web page. We’ll provide comprehensive reports on who opened, who clicked and even which links were clicked, so you can adapt and improve your content to maximise your return on investment.

We’re offering two months free list management, so there’s never been a better time to check out the details and contact us now for a personalized quote.

Got your story(board)?

There’s nothing easier than making a quick video to plus into your website or presentations, is there?

Or is there?

In fact, making a video that’s going to do justice to both your message and your company isn’t quite that easy. And the single most important part of your video actually comes before you even start filming anything at all – the storyboard.

For those of you who now what a storyboard is, maybe you don’t need this advice. But for those of you who don’t or want to know more, read on.

A storyboard can come in varying degrees of complexity, from a simple outline to a full-blown set of hand-drawn animation sheets, but it’s purpose is always the same: to tell the film crew exactly what they’re going to film and how it’s going to be stitched together to form the final video or movie product. It’s like a blueprint for the video that everyone involved in the production process will work from, and gives the video it’s subject, content, storyline and soul.

However simple you may think your video may be, you still need a storyboard. It’s the only way you can be sure that you’re going to film everything you need (yes, it’s easy to forget to shoot something you’ll find out you want later on) and the only way you can be sure that it’s all going to fit together coherently. In its simplest form, the story board outlines what’s going to be on screen in each ‘scene’, what’s going to be said either by the voice over or the people on screen at the time, and any captions or animations that need to be included in the scene. It breaks up your video into small, manageable and editable sections that give you the flexibility and insight to do the job properly and end up with the best product you can. If you haven’t got your storyboard ready, don’t start filming – would you set off on a long trek without a map or try a new recipe without the list of ingredients?

It’s worth taking the time to organize your video’s key elements and structure with a storyboard, and you’ll really see the difference if you do.

If you’d like help with thinking through the content and structure of your video project, however big or small, contact CFT Concepts on +33 (0)6 15 38  80 92 or info@cftconcepts.com.


Get our free self-service communications evaluation tool

Ever wondered how your company is performing against objective benchmarks and best practices in enterprise communication? Well now’s your chance, as CFT Concepts has launched a free tool on our website that you can download and use to gauge your performance or just identify some of the key components of effective communication that you might be missing.

You can download the tool here